One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

Snapshots of the U.S.'s last nine generations—from the creators of the Mindset List media sensationJust as high school graduates in 1957 couldn't imagine life without zippers, those of 2009 can't imagine having to enter phone booths and deposit coins in order to call someone from the street corner. Every August, the Mindset List highlights the cultural touchstones that have shaped the lives of that year's incoming college class. Now this fascinating book extends the Mindset List approach to dramatize what it was like to grow up for every American generation since 1880, showcasing the remarkable changes in what Americans have considered "normal" about the world around them.Expands Tom McBride and Ron Nief's popular annual Mindset Lists to explore the mindset of nine generations of Americans, from 1880 to the future high school graduates of 2030 Offers a novel and absorbing way to understand the frame of reference of Americans through history, whether it's the high school grads of 1918, who viewed riding an elevator as a thrill second only to roller coasters, or those of 2009, who have always thought of "friend" as an active verb Puts a human face on the evolution of historical changes related to technology, the struggle for rights and equality, the calamities of war and depression, and other areas The annual Mindset List garners extensive media attention, including on Today, The Early Show, the NBC Nightly News, CNN, and Fox as well as in the Wall Street Journal, the New York Times, USA Today, the Los Angeles Times, Time magazine, and hundreds of international publicationsWhatever your own generational mindset, this book will give you an entertaining and important new tool for understanding the unique perspective and experience of Americans over more than a hundred and fifty years. From the Book: A Peek at the Mindset Lists In The Mindset Lists of American History Tom McBride and Ron Nief show what has been normal what has "always" or "never" been true for ten generations of American high school graduates, starting with the class of 1898, born in 1880, and ending, speculatively, with the class of 2026, born in 2008. Here are some examples, with special attention to technology. For the high school class of 1898, born in 1880 The best way to buy something cheaply from afar has always been the Sears catalog. Cash has always been registered on a new machine with push keys. Members of their class include Tom Mix and Christy Mathewson. Charles Babbage and Ada Lovelace have always been dead. For the class of 1918, born in 1900 Punch cards have always been used to control textile looms and fairground organs. Voting machines have always been used in Federal elections. Members of their class include Ernie Pyle and Aaron Copeland. Casey Jones and Sir Arthur Sullivan have always been dead. For the class of 1931, born in 1913 They've always been able to receive books and other goods through the mail via parcel post. Erector sets have always inspired budding engineers. Members of their class include Jimmy Hoffa and Gerald Ford. Rudolf Diesel and George Westinghouse have always been dead. For the class of 1944, born in 1926 Cars have always had radios. Phonographs have always been able to change the records for you. Members of their class include Leslie Nielsen and Queen Elizabeth II. Mary Cassatt and Annie Oakley have always been dead. For the class of 1957, born in 1939 "Stockings" and "nylons' have always been synonymous. Cars have always had air conditioning. Members of their class include Michael Moorcock and Lily Tomlin. Sigmund Freud and Anthony Fokker have always been dead. For the class of 1970, born in 1952 Showerheads have always been adjustable. Bowling alleys have never needed pin boys. Members of their class include Maureen Dowd and Vladimir Putin Curly Howard and Eva Peron have always bee

43 x 43cm. - Next Direct Autumn Winter Collection 2011